Hey – Ashley here. Welcome to my professional junk drawer.
The tag line is “growing from scratch” which is the idea of boostrapping and doing things on your own, applied to building a business and life. Tacking ‘boostrapped’ onto my last name, and we get Baboostrapped. I accept your applause.
On a larger note, I think the business world is too obsessed with VCs, startups, and hustle porn. They have their place, but not all business are like that. Unlike other “founders” – which is a dumb name for business owners anyways – I like my sleep, health, and having a life. As do millions of other business owners who have successfully built and run profitable businesses.
I like to see Baboostrapped as new in an old way. We’re peeling back some of the more modern approaches to business and marketing, and getting back to proven old school techniques. I’ll be using my own projects as live examples, and documenting what we do behind the scenes. Follow along for step by step way of doing more with less, making an impact, and building a business that matters.
My professional projects:
Goodall – an online store featuring upcoming sustainable brands
Findan – a weekly newsletter to discover unknown and hidden travel destinations